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Digital marketing communication and its effect on the young women’s self-esteem
(2023)
The study aimed to investigate the impact of digital media communication on young women's self-esteem. Businesses and brands use digital media to communicate with their target audience and potentially convert them into ...
A study of consumers' behavior in female intimate care on Chinese E-commerce platforms
(2021)
The purpose of the study was to understand consumer behavior regarding female intimate care products on Chinese e-commerce platforms. The study aimed to discover the factors Chinese consumers consider important and affect ...

